Bringing Your Brand to Europe, and Europe to your Brand

Welcome to Global Trade Show Alliance.

GTS Alliance is an international team of automotive B2B marketing experts specializing in global trade show marketing, international knowledge exchange, brand strategy, and event support for the automotive industry. Our goal is to stimulate international relations to offer new perspectives for companies in the mobility sector.

Bringing Your Brand to Europe, and Europe to your Brand

Our partners

Who we are?

We have decades of experience in trade show marketing and a global network of contacts. Operating out of Finland and the Benelux, we help Asian automotive companies expand their presence across European markets. This includes promoting your products, leveraging industry expertise, and tailoring innovative marketing strategies to help you expand your reach. We also propose European players learning, meeting and brand building.

We help you:

  • Boost your automotive brand visibility in Europe

  • Attract international exhibitors and visitors to your event in Asia

  • Engage with your partners / members at a new level

  • Promote and build awareness around your automotive products & services worldwide

We are pleased to see you here!

who we are

How can we help?

Our dedicated team of automotive B2B marketing experts helps build your brand awareness from local to regional to (inter)national levels across Europe.

We maximize your visibility across our extensive network of media and industry channels.

We help you attract top European exhibitors and visitors to your trade show. And we nurture your growth from the very first contact.

As the only Europe-based alliance combining media, marketing, and on-site trade show support, we provide expert European trade show marketing strategies and customized action plans to boost your exhibition success.

For our Europe-based partners, looking to increase their member engagement, we offer customized programs which can be added to the organization’s traditional yearly marketing plans. These include support in the development of additional programs for members and their customers. We can also help develop a strategy for each location, taking into account their specific needs.

Our services

  • Strategy

  • Visitor Generation

  • Exhibitor Recruitmen

  • Trade Show Assistance

  • Customized (International) Study Tours

  • Local Language Content Creation

  • Advertising

  • Public Relations

Learn more
Our services

Expertise

We are a proven team of European automotive B2B specialists. We excel in B2B events, advertising, trade media and networking.

We have more than 20 years experience across the industry, including OEM and aftermarket. Automotive is our drive and our passion, and we can connect you with the contacts and audiences you need to succeed.

We now offer our European authority in this field to new customers across Asia.

meet Our team
Expertise
Group of people posing for a photo in a restaurant or conference room with wooden walls and framed pictures
A group of people in business attire sitting around a conference table having a meeting or discussion in a well-lit room with wooden walls and large windows.
Four adults standing together indoors at an event, smiling at the camera. The setting appears to be an airport or conference venue with industrial ceiling and signage in the background.
A woman speaking on stage at a tire industry conference, with a man standing at a podium on the left, in front of a blue backdrop with the logo 'THE TIRE COLLECTIVE'. There are empty chairs on stage, and audience members listening, with booths and di
A woman and a man smiling and holding a cake at an aviation event. The cake has a blue design with the logo and text 2023 AERO FUERTE SHINEN
People attending a panel discussion at a trade show or conference, with some seated and listening to speakers on a stage, large screens and booths in the background.
Four individuals sitting on chairs in front of a digital background featuring a cloud icon and colorful lines, likely participating in a panel discussion or conference.
An exhibition booth for Aisin at a trade show, featuring a blue car frame and a line of people observing and taking photos. The booth has overhead banners with the Aisin logo and a large digital screen showing mechanical parts.
Two people standing together at an indoor event, smiling. The man on the left is wearing a black hoodie, black pants, and white sneakers, holding a water bottle. The woman on the right is wearing a floral dress with puffed sleeves and a keyhole neckl
A business conference with a speaker presenting in front of an audience seated at tables, with a large screen displaying a presentation slide.

Upcoming events

GTS Alliance is actively involved in international industry events, including moderation, programme development, and strategic content support, ensuring direct alignment with current market dynamics.

THE TIRE COLOGNE

9-11 June, 2026
Koelnmesse, Fair Grounds
Köln-Deutz

Black and white logo of a circle with stylized letter T inside, with the text 'THE TIRE COLOGNE' below it.
Learn more

AUTOMECHANIKA FRANKFURT

8-12 September, 2026
Frankfurt am Main
Germany

Learn more
Upcoming events

We are a proven team of European automotive B2B specialists. We excel in B2B events, advertising, trade media and networking.

We have more than 20 years experience across the industry, including OEM and aftermarket. Automotive is our drive and our passion, and we can connect you with the contacts and audiences you need to succeed.

We now offer our European authority in this field to new customers across Asia.

77686_AH_Banner_800x800px_en.jpg
Promotional poster for the 23rd International Auto Aftermarket Expo 2026 in Japan, featuring a digital wireframe sports car, event details, and the Japanese flag.

(Y)Our reach across Europe

With our extensive European marketing network and deep local expertise, GTS Alliance efficiently covers and represents your brand across all major European markets.

Whether you’re promoting a trade show, congress, service, or physical product, or looking to connect with your members at a new, more powerful level, we provide the contacts, context, and strategy to elevate your business across Europe.

Contact us to discover how we help bring your brand to Europe, and Europe to your brand.

Contact us

Valentina AHLAVUO - GTS Alliance Nordics

Email: automediat@automediat.com

‍ ‍ valentina@gts-alliance.com

Mobile: +358 40 708 64669

Zsófia PIOKER - GTS Alliance Benelux

Email: zsofia@gts-alliance.com

Mobile: +31 646 194 555